THE ENDURING MYTH OF HOTEL EL RANCHO

Hotel El Rancho as it looked when it opened in 1936.

Hotel El Rancho in Gallup, New Mexico, is as much a draw for tourists as it was when it opened in 1937 and one of the first things anyone is told about the hotel is that it was owned by he brother of the most famous film director of the early 20th century, David Wark ‘DW’ Griffith. Given its history as home to the stars, commemorated today by named rooms and copious photographs through the hotel, it’s easy to see why the idea that RE Griffith was related to such a movie legend has been repeated over and over again, by everyone from the National Parks Service to Wikipedia.

There’s one problem; it isn’t true.

There has always been something that has troubled me about the Griffith connection; I have a degree in film and have researched DW Griffith and I knew that, of his siblings, not one had a name beginning with R. So down the rabbit hole I went.

Rupert Earl Griffith, movie theatre mogul but no relation to DW.

Rupert Earl Griffith was born in 1893 in Hallettville, Texas, the second son of Henry and Minnie Griffith. He had two brothers neither of which were David Wark and his only relationship with DW was that they shared a surname.  In 1920, putting a spell as a grocery salesman and one marriage behind him, RE Griffith – as he would be known for most of his life – found a job working as a commercial salesman in the motion picture industry selling film. He then opened his own theatre before moving to Oklahoma in 1931. From there he began the Griffith Amusement Company with his brothers Louis Clyde and Henry Jefferson, known in the family tradition as ‘LC’ and ‘HJ’.

David Wark Griffith, legendary movie director, but no relation to RE…

Despite the Great Depression, the movie industry – and the Griffith brothers – prospered. By the early 1940s they were the operators of the largest independent chain of theatres in America, owning some 290 picture houses. In 1936 RE had come to Gallup to build the Chief and Navaho theatres; New Mexico was, at that time, very popular with Hollywood filmmakers and Griffith, who adored all things Old West, decided what Gallup needed was a top-notch hotel.

He was right. Hotel El Rancho opened in 1936 and, over the next two or three decades would play host to countless stars. Did DW Griffith ever stay there? It’s quite likely he didn’t, for he had made his last film, the unsuccessful ‘The Struggle’, in 1932, five years before the hotel opened.

RE Griffith also went on to open The Last Frontier hotel in Las Vegas, Nevada (it would be renamed the New Frontier in 1955 and was where Elvis Presley made his las Vegas debut the following year) which was designed by his nephew William J Moore who owned the El Cortez and Showboat hotels in Vegas. Incidentally, The Last Frontier had originally been planned to be built in Deming, New Mexico, but on a buying trip for the new venture, Griffith and Moore stopped in Las Vegas and realised the potential of the growing city.

The interior of Hotel El Rancho in the 1940s, still instantly recognisable today.

The Last Frontier, Vegas’ first themed hotel, opened its doors in 1942, but RE Griffith would have only months to enjoy its success. On November 24, he died of a second heart attack, days after he had suffered the first at the Beverly Hills Hotel while on a business trip to California. It was just five miles from where DW Griffith would also die of a coronary at the Knickerbocker Hotel in 1948. And the myth continues to persist that they were brothers.

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