This is another example of how recent history can vanish so quickly. This trading post stands to the west of Thoreau in New Mexico and is rapidly falling apart. Yet even its name is already lost, or so it seemed.
Part of the problem with identifying the building is that Thoreau was a town which, despite its tiny size, thrived on trading posts (at least six to my knowledge). But, putting my faith in Jack Rittenhouse and his 1946 guide, I figured that this place must have been either the Thoreau Trading Post or the Beautiful Mountain Trading Post, both of which Rittenhouse mentions as being on Route 66.
To be honest, I really hoped this place would be the Beautiful Mountain Trading Post, if only because it seemed that someone had at least made an effort with the name. The Thoreau Trading Post was, well, just a little short on imagination. For a while, that seemed likely. Even the Northern Arizona University digital archive had a modern-day picture of the building which it titled ‘Beautiful Mountain Trading Post’. But it had then attached a question mark to that title which didn’t inspire confidence.
Then, tucked away on an inside page of a 1945 edition of the Gallup Independent I found a single mention of the Beautiful Mountain Trading Post in which it was described as at the intersection of Route 66 and the road into Thoreau. That, of course, is where the now closed Red Mountain Market and Deli stands … and ‘Red Mountain’ is close to the original name, if a little more economic on paint.
The reason why the place was even mentioned in the paper was because it had just been sold to Mr TM Lane by one Jake Atkinson, member of one of the two famous trading post families of this part of New Mexico. If you read the post on the Atkinsons on this blog, you’ll see that the timing matches – 1945 was the year that he and his wife Maxine bought the Brock Trading Post in Bluewater and turned it into the famous Rattlesnake Trading Post. Even more intriguing, by the mid-1950s, the Beautiful Mountain was owned by Blake Bowlin, from the other famous trading post family, and brother of the remarkable Claude Bowlin.
So, that seems to solve the mystery of the Beautiful Mountain Trading Post, but it leaves me little the wiser about the history of this sad place. As well as the Atkinsons and Bowlins, John H ‘Bill’ Bass operated a trading post in Thoreau as well as opening the Thunderbird Bar in Thoreau on 4th July 1964. Bill Bass and his wife Lorene had moved to New Mexico in the 1940s and Bass ran the Top of the World Cocktail Lounge at Continental Divide. In 1948, he was charged with ‘operating a confidence game’ at Willard Neal’s zoo, although it doesn’t seem to have hurt his future career. For many years he was either the McKinley County Sheriff or Under Sheriff (once working for his son amid calls of nepotism). Was this his business? And did it ever have a name to call its own? Given how I have watched this building deteriorate over the last few years, that may soon not even matter.