
To the right, the shell of the Trading Post and behind it, the Wilson’ house.
Roadside attractions on Route 66 came and went with varying degrees of success and durability but perhaps one which has been comprehensively forgotten and about which little history survives was the Frontier Museum between Santa Rosa and Cuervo in New Mexico.

There looks to be a certain amount of artistic licence with this postcard. The Museum never advertised its herds of cattle or horses and the countryside certainly doesn’t look like this bit of New Mexico!
But, back in the 1950s, when people would stop at almost anything to break a tedious journey, the Frontier Museum, around 10 miles east of Santa Rosa, welcomed countless visitors. The kids were attracted by the exhibits, the ‘real’ cowboys and the Wild West trading post, the adults probably more so by the cafe and the chance of a cold beer.
The Frontier was a complex which included the museum, complete with not very well painted murals on the side, the Trading Post, a service station, the Old Gay 90s Frontier Bar and three residential houses, all constructed in Western style. It was run by William S and Lucy Pearl Wilson; Lucy had been born in Pratt, Kansas, but moved to her husband’s home town of Texline in Texas when she was 18. William was a car mechanic and railroad worker and they lived in Texas with their two children, Charles and Jaunita (known as Nita) until buying the Frontier.

The Frontier Museum, now mostly collapsed, but still with the skeleton work of the original signs.
The museum was, as is the case with these places, a mixture of the old and the faux. Albuquerque carpenter, Roy Mattson, spent a year building a full scale exact replica of a Concord stagecoach in which retired rodeo rider, Hondo Marchand, would give rides to tourists. (Either this wasn’t a huge success or he fell out with the Wilsons because, by 1959, he was over in Anderson, Indiana, giving rides to shoppers at the Hoosier Supermarket.) Hondo, incidentally, was, as a young man, taught rope tricks by Will Rogers at the 101 Ranch in Bliss, Oklahoma and travelled with Will Rogers’ Wild West Show. He – and the stagecoach – would later retire to Texas with his wife, Dot.

The Museum complex – along the front would have been the cafe and the Old Gay 90s Frontier Bar.
Why the Wilsons chose to move in middle age to New Mexico to run a tourist attraction and cafe is unknown, but by 1960 they had clearly had enough. The complex was advertised for sale or trade in the Clovis News-Journal of 11th December 1960 and, at the bottom of the advert, Mr Wilson plaintively wrote; ‘I would like to retire’. Eventually the Wilsons did retire – although no-one was interesting in buying the property – and then Lucy died suddenly in 1977.

The service station on the Frontier Museum’s 76 acres.
It was finally the end for the Frontier Museum which had been shut up for years. The contents were sold to an orthodontist in southern California; Dr Alan Barbakow bought everything from sets of false teeth to ten horse-drawn wagons, much of which he used to decorate his offices. There was so much stuff that he hired 10 volunteers to each rent a car and trailer and transport the artifacts from Santa Rosa to Santa Clarita where the wagons were all restored before being put on display.

Dr Alan Barbakow and some of his Frontier Museum collection. Photo by the Santa Clarita Signal.
Dr Barabakow retired around five years ago but he continues to cherish his collection of Western paraphernalia. The Frontier Museum and its buildings have not fared as well. After William Wilson’s death in 1983, the place was abandoned. Little remains of the buildings which housed the museum and cafe, while the Trading Post and service station are mere shells. Where people stopped to see cowboys and stagecoaches, the traffic thunders by on I-40 with few people even realising that was ever anything there.

The service station on the Frontier Museum’s 76 acres.

This was once the Trading Post although little now remains of its original Wild West-style wooden cladding.

The CAFE sign, gradually falling into the undergrowth.
For photos from 2003 before the place became completely derelict, I recommend http://www.lightrainproductions.com/Trip%20Reports/Frontier1.htm

The Frontier in its heyday – cowboys, Indians and beer, what more did the traveller need?

































Perhaps the biggest surprise to me about the Route 66 Valentine diner in Sanders, Arizona, is that it does actually look like a Valentine diner. Shabby and sliding rapidly into decay like so many of its peers, but still clearly of its type.
Why a surprise? Well, because, as far as I knew, the Route 66 Diner in Apache County’s Sanders had taken a Valentine diner and gradually eaten it, subsuming the original building into three containers and increasing the space so the original eight stools were replaced by seating for 60 customers. But, by the time I visited a few months ago, all those extra extensions had disappeared and the diner stood by itself, fading under the Arizona sun and having closed its doors on its final customer a few years before.
This particular Valentine prefabricated diner (it was clearly not purchased outright by its first owner as it still has the safe in which the owner would deposit a portion of his weekly takings to be collected by a Valentine agent) was first situated in Holbrook. It was then bought and moved to St John’s although, due to problems with zoning, it was never opened.
However, it was while the little diner was in St John’s that it was spotted by one Ena Middleton. Ena has true Route 66 heritage: she not only grew up on the Mother Road but is the grand-daughter of the infamous Henry Miller of Two Guns. She says that, peering through the windows, she fell in love with the napkin holders. She bought the diner with her husband, Frank, and then moved it to Sanders. It was then moved once more, still within Sanders, where it was so busy that it had to be extended – the aforementioned containers – although 99% of its trade was local and not Route 66 travellers.
While still open, the Route 66 Diner had been up for sale, Ena and Frank wanting to retire to their land, partly due to ill-health. It seems that there have been no takers, other than for the container extensions to the little Valentine diner.













But on the southern edge of town is a place that’s part art installation, part modern graveyard. The International Car Forest was the work of Chad Sorg and Mark Rippie. Rippie owned the 80 acres of land next to Highway 95 and enlisted Sorg (who fell in love with Goldfield and would move there in 2004) in an ambitious project to set the world record for the most upturned cars in an art work, primarily to beat Carhenge in Alliance, Nebraska. Rippie also owned over 40 cars, trucks and buses. Trust me, this is not particularly unusual in Goldfield.
Work began in 2002 and continued over the next decade, using a back hoe and a lot of hard work to ‘plant’ the vehicles. Some were posed nose into the ground, some balanced on the top of others, some poised over mounds of earth. The idea was that the site would be a blank canvas for artists and would inspire graffiti, rather as the better-known Cadillac Ranch ending up doing.
But, unlike that Texas landmark, the International Car Forest seems, for the most part, to have attracted people with some artistic flair. Most of the cars and buses have been painted with designs rather than having names scrawled badly in spray paint. It’s probably the fact that the International Car Forest is in the middle of nowhere – and once you get to nowhere you have to traverse some pretty potholed roads – that has protected it from becoming a eyesore like Cadillac Ranch.
Unsurprisingly, considering that they were two diametrically opposed personalities, Chad Sorg and Mark Rippie’s partnership did not end well. Sorg is an artist who had a vision for the International Car Forest; Rippie just wanted his name on a Guinness World Record. They fell out irrevocably not long before Rippie went to prison for two years for improperly possessing and attempting to purchase firearms. He had been found not guilty of a 1970 armed robbery in Colorado by reason of insanity, something he neglected to tell a dealer in 2010 when purchasing a gun. In 2013 he was arrested at his home in Goldfield where police found with 15 firearms, including two loaded semi-automatic assault-type rifles with extended 30-round clips and a loaded semi-automatic .40 caliber pistol and over 22,000 rounds of ammunition. The court was told Rippie was well-known to law enforcement and others in the Goldfield and Tonopah areas.
Chad Sorg is still an artist and blogger. He has never been found insane. Mark Rippie is out of jail and living in Goldfield where he describes himself as ‘a fat old man with a shit load of guns and ammos’. And quite a few cars that don’t work…